Initiative to Assist in the Gulf Coast Oil Spill Cleanup Efforts

Hard Rock Hotel & Casino is directing proceeds from its ongoing Save the Planet initiative to assist with the Gulf Coast oil spill clean-up effort. Now through September, Hard Rock will be donating a portion of its proceeds to the LA Gulf Response Organization from the sale of its limited-edition Save the Planet pins. Guests will also have the option to make a donation at check-in.

“Save the Planet has been an integral part of the Hard Rock culture and we wanted to do our part in helping make a difference in the Gulf Coast oil spill,” said Hard Rock Hotel & Casino CMO Phil Shalala. “This promotion allows our guests to participate in the effort just by visiting our property.”

Hard Rock Store has created limited-edition Save the Planet pins, available for $10.95. A portion of the proceeds will be donated to LA Gulf Response. In addition, the first 250 guests to make a donation exceeding $20 will receive a limited-edition Save the Planet t-shirt.

The Hard Rock Hotel & Casino fundraising initiative will run from now through Sept. 30, 2010.