Hard Rock Hotel & Casino Las Vegas Launches Backstage Pass Rewards Program

Thursday Mar 22, 2012

Hard Rock Hotel & Casino Las Vegas Launches

Backstage Pass Rewards Program

Earn Rewards for Every Dollar Spent Beginning March 21, 2012

LAS VEGAS– Hard Rock Hotel & Casinointroduces Backstage Pass, a unique loyalty program offering hotel guests and patrons backstage access to experience the ultimate in rewards from Las Vegas’ premier rock and roll entertainment destination, beginning March 21.

The one-of-a-kind tiered program presents escalated earning potential for every dollar spent anywhere at Hard Rock Hotel & Casino and offers an unmatched collection of benefitsspanning from hotel amenities, casino rewards, dining exclusives, nightlife experiences, insider privileges and personalized offerings.  Advantages include room upgrades, access to ticket presalesand offers for concerts at The Joint, complimentary access and priority entry to Beachlife pool events, up to 50% off dining and spa service discounts.

“The Backstage Pass program celebrates Hard Rock Hotel’s loyal guests by offering them exceptional reward benefits,” said Bill Warner, President of Warner Gaming and CEO of Hard Rock Hotel & Casino.  “We are thrilled to be able to offer our customers this exciting extension of the Hard Rock Hotel experience.”

Backstage Pass has three member tiers – General Admission, Entourage and Platinum Access. New members begin their membership with the complimentary General Admission Backstage Pass and can earn their way to higher tiers, unlocking greater rewards as they graduate to the next level.

Members may usetheir Backstage Pass while gaming on Hard Rock Hotel’s newly-renovated casino floor, high limit lounge or full pay video poker machines to receive the ultimate program benefits per dollar spent. Guests can playthe slots and receive one point for every $1 coin-in on reel/video reel machines and every $2 coin-in on video poker machines. One hour spent at the poker table will earn 500 points for Backstage Pass members. Additionally, Backstage Pass members earn 10 points for every $1 spent on non-gaming experiences including hotel services, dining, nightlife, entertainment, spa/salon and retail.


Rewards and benefits of the Backstage Pass include:

·         PreferredGuest Room Rates(All Members)

·         Access to ticket presalesforconcertsand fights at The Joint (All Members)

·         Priority Reservations for unique Spa Treatments at Reliquary Water Sanctuary & Spa (Entourage and Platinum Access Level Members)

·         Complimentary Access & Priority Entry to famed RehabPool Party/Beachlife Experience (Entourage and Platinum Access Level Members)

·         Complimentary Bottle Service and Priority Entry to the Exclusive Vanity Nightclub (Entourage and Platinum Access Level Members)

·         Two (2) Complimentary Concert Tickets every 25,000 points earned (Entourage and Platinum Access Level Members)

·         Personal Host Services (Platinum Access Level Members)

Hard Rock Hotel & Casino guests and patrons can sign up for their complimentary Backstage Pass membership online or by visiting the Backstage Pass service desk in the hotel’s main casino tower.  For more information on the Backstage Pass Program or to sign-up, please visit call 800.HRD.ROCK (800.473.7625)or visit www.hardrockhotel.com/#/game/Backstage-Pass/.


About Hard Rock Hotel & Casino

Hard Rock Hotel & Casino is Las Vegas’ off-strip playground, just minutes and less than three miles from McCarran International Airport.  The premier destination entertainment resort is owned by Brookfield Real Estate Finance Fund II, a division of Brookfield Asset Management (NYSE: BAM) and managed by WG-Harmon, LLC, a subsidiary of Warner Gaming, LLC.  Built in 1995, the property completed a $750 million expansion in 2010. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where acts such as The Rolling Stones, Bon Jovi, Paul McCartney, Incubus, Foo Fighters, Carlos Santana and Motley Crue have all performed.  Features of the property include an 11-story Casino Tower with 640 guest rooms, 17-story Paradise Tower with 490 rooms and suites and the all-suite HRH Tower with 359 suites, eight spa villas and seven penthouse suites; 72,000 square feet of casino space; 80,000 square feet of flexible meeting and convention space; more than $3 million in rare music memorabilia throughout the hotel; the luxurious Vanity Nightclub, home to SIN on Sundays industry party; Reliquary Water Sanctuary & Spa; Reliquary Salon; 4.5 acres of tropical pool paradise which houses the trendsetting pool parties including the famous REHAB Sunday party and RELAX Monday party as well as the new Summer Camp Fridays and Nectar Music Festival Saturdays; The Joint concert venue; Hart & Huntington Tattoo Co.; restaurants including traditional steakhouse with an edge 35 Steaks + Martinis, Mexican cantina Pink Taco, and ‘round the clock diner Mr. Lucky’s Café; and a state-of-the-art Fitness Center.  For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit www.hardrockhotel.com.